Casinos have reached the handle.
Casinos have reached the handle.
Also have gone on the world the Samara gaming has plunged in
Deep stagnation. The number of players practically has not grown, and
The competition between a casino has considerably become aggravated. Aspiring to involve
Players, they it is frank dempingujut or develop a gaming in
Other regions of the country. Probably, in such a way they hope
To stop falling of the profitableness.
The new season for owners of a casino promises to become very difficult.
Despite the marketing steps undertaken by them, number
Regular customers, "gold fund" the casino increases
Extremely slowly. Now across Samara it is 2-2,5 thousand persons. In
Last year owners of gambling houses spoke about 1,5-2 thousand.
Meanwhile decrease in profitability of business proceeds.
It is known, that casinos pay taxes not from a turn, which in the
The turn depends on number of visitors, and from each table. In 2000
To year all Samara casinos have listed in budgets of all levels
Order of 23 million roubles. According to owners of gambling institutions,
It has been made at the expense of decrease in the sizes of own profit.
Most likely, further to be reconciled with losses they not namereny.
Therefore with approach of autumn signal to start powerful advertising has been given
Campaigns. Leading participants of this business have taken part in it:
The casinos entering into association "All games", "Paradise", "Centaur",
"A gold lion", "Plane". Their presence is the most appreciable in
Electronic mass-media.
Conditionally speaking, all advertising razivaetsja in two directions:
"Mass" and "professional".
Casinos, apparently, have realised, that henceforth can develop
Not at the expense of traditional clients, and thanks to the inflow organisation
New visitors. The it is more than them, the above institution incomes. On
To estimations of participants of business, the players visiting a casino time from
Time, about 5 thousand.
On them the basic blow of advertising appeals is directed
Like: "Has got tired? Simply add games...", a photo flying up п п п -29,
Unambiguous videoclips with beauties and heaps of money,
Scattered on gambling tables, promises to feed and give to drink to the player
At the expense of an institution, draw of valuable prizes (the large monetary
The sums, cars) under association tickets "All games" and others
Elements of mass advertising.
Similar appeals find the response at beginners, however
Professionals a free supper into a casino you will not entice. Them
Game conditions interest, therefore in parallel there is an advancement
Privileges which professionals (can estimate an exchange of maps,
Return of a part of the lost sum, decrease in rates). It is possible long
To argue, introduction of "privileges" of one casino is how much correct
In relation to another, but on business it is reflected negatively. To
To example, last year all 14 casinos of a city have entered into the agreement
About uniform game rules in a pocker. They have held on not for long.
All is literally in three months a casino have returned to ""
To rules that became an unpleasant surprise for the initiator
Agreements - associations "All games".
Besides, the corrective amendments in gaming development brings
Occurrence of new casinos. "Paradise" opening has led
To redistribution of players. Also say, that in "Centaur" on it
To case even have closed some tables. However, both casinos
Belong to one owner - to Alexey Shapovalovu, and hardly it
From it something has lost. Moreover, in a management of "Centaur"
Now discuss a question on renewal of job of the closed tables.
As to the gambling institutions entering into association "All
Games ", that, according to its executive secretary Igor Kostsova,
In one of a casino tables were not closed.
Nevertheless it will be interesting to look, as will lead itself
Owners of a casino after in Samara will open two more
Gambling institutions. One will enter into empire Shapovalova, and another
Is under construction within the limits of the project "Aquapark". Probably, then much
Owners of a casino should search for new variants of reception of profit.
And not too it is a lot of them. Casinos will join in structure
Entertaining complexes by example KRKTS "Iceberg", "Stars",
"Aquapark", "Paradise" ("the Mad ostrich") or will begin expansion
In the next regions of Russia. On this way has already gone
Association "All games". In Kostroma in "President-hotel" works
The casino created by the Samara businessmen. Under the same scheme
The casino in Ufa will be organised. Most likely, advancement in
Falling of profitableness of the gambling will help to stop other regions
The business, obvious trouble calling its Samara owners.
Irina KARAIVANOVA, Dmitrys SERGEYS.
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//* an information Source: the Samara review, 12.11.01
//* Reg. Nom. - 1111100061.17-------------------------------------------
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