How to become the Muscovite?
How to become the Muscovite?
Stepan Kondratyev.
To what only to shifts people that it is free do not resort
To get a living space in Moscow: fictitious marriage and job
The yard keeper in DEZe only open the long list of such ways.
However there is and more one way - better, and the main thing - is easier! About it
Our story. In the autumn of last year, when in Russia already
Dominated suddenly and so naturally burst
Financial and economic crisis, experts of corporation "Dzheneral
motors "persistently continued to search for new interesting forms
Attraction of buyers. For a long time familiar to marketing managers
In the West, this scheme of job in the automobile market of Russia never
It was not applied even by leading foreign commodity producers.
That the offer of the world became more attractive and more unexpected
The leader - corporations "Dzheneral motors".
On November, 23rd, 1998 it has been declared the beginning by unprecedented
The marketing action "Dzhi-Em" in eight regions of Russia. Campaign
Has received the name "SHevrole the Blazer - apartment in Moscow",
The corporation "Dzheneral motors" guaranteed, that one of the new
Owners of an off-road car "SHevrole the Blazer" any updating and
The complete sets, bought it till the end of 1998 at the official
The regional dealer "Dzhi-Em" - from St.-Petersburg to Irkutsk,
Will free of charge receive apartment in capital. For all buyers
Good addition to this promise became also essential
Decrease in retail prices for all updatings of the rear-wheel
"Blazer".
Certainly, "Dzheneral motors" could not ignore and
Muscovites. In capital marketing campaign assumed others, not
Less tempting conditions. Each buyer, getting
Off-road car "SHevrole the Blazer" at the Moscow official dealers
Corporations, acquired the right free of charge to fill the car
High-quality gasoline. In volume of 3 thousand litres! So at the new
Owners of "Blazers" there was a possibility to refuel
Free fuel within all this year.
Having begun marketing campaign in the Russian regions, "Dzheneral
motors "and its dealers have faced with curious and at the same time
Disturbing phenomenon: many people, getting acquainted with purchase conditions
The car "SHevrole the Blazer", refused to believe in a reality
Receptions of the guaranteed prize. Probably, too often generous
Promises remain with us an empty phrase. However there are promises,
Which are only given, and promises which are fairly carried out.
On February, 26th, 1999 in the Moscow hotel "the Grandee Hotel
Marriott "ceremony of leading of adjusted totals has taken place
Marketing campaign of corporation "Dzheneral motors" in the Russian
Regions "SHevrole the Blazer - apartment in Moscow". Questionnaires
The competitors, fastened by the seals of official dealers "Dzhi-Em",
Were in absolutely identical envelopes with symbolics
"Blazer". In the presence of independent observers and
Representatives of the press - leading automobile, economic
Editions and news agencies - one happy has been chosen
Envelope.
Good luck has smiled to the inhabitant of the Krasnoyarsk who has bought "Blazer" in
The dealer centre "Atlantic motors". And, it appears, it is not casual. After all
Contrary to ordinary opinion that the American off-road car
The man, this woman of the first (!) is capable to bridle only
Has responded to the offer "Dzheneral motors". To it
The apartment in the new house in one of rendered habitable belongs now
Areas of Moscow. Here also it turns out, that female intuition, as well as
The giant of the world autoindustry, never brings.
//* an information Source: the Samara review, 15.03.99
//* Reg. Nom. - 1090300009.48-------------------------------------------
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