"With our arrival much will change".
"With our arrival much will change".
Yesterday in Grand Hotel "Europe" there has passed exhibition presentation "MTS
Expo ". This action the operator of cellular communication largest in the country
"Mobile Telesystems" declares the actual beginning of job on
The Petersburg market. The director for marketing of MTS has given Igor Timofeev
To "change" exclusive interview.
- How you estimate the Petersburg market?
- As very perspective. In Moscow, according to experts,
The market is close to saturation as actively develops the last
Three and a half a year in the conditions of a competition. In Peter another
Situation. The potential is great, very great. As to
Mobilisation of townspeople it, in my opinion, is insufficient.
- And what comparative data of your marketing
Researches?
- Quantity of cellular telephones on hundred inhabitants in Moscow - 25 -
28 percent, and here it hardly come nearer to ten. Leaving on
The market, we count, that the competition will recover it, after all MTS
Offers new types of service, lower tariffs, more
Interesting conditions of service of subscribers.
- Your competitors here were seriously prepared...
- Certainly. And it is logical, after all the competition will be very much
The serious.
Northwest GSM - the operator large enough, the third in
To the country, and the local market - its cradle. And to lose positions in
Native region for itself(himself) he will not want. But after all and we still the
Maps have not laid out... Also it is normal process: it will be found out, who
Is better works, whose manufacture is more profitable, at whom
More favourably tariffs and conditions. The similar competition also will result
To positive results for the user.
- Whether and it is impossible to open, which trumps of MTS while
Holds in a sleeve?
- While we did not declare tariffs for Peter. There will be news for
Clients both in the field of tariffing, and in the field of the long-distance
Communications. Today we declare only corporate tariffs and
We enter such concept, as "mobile mezhdugorodka". MTS is
The federal operator, and its network operates in tens regions
The countries. And all European part is covered not tochechno, and we
Have closed highways, have constructed relejku, optics etc. That is
The serious infrastructure for program of the long-distance is created
Traffic for subscribers of MTS. We will tell, in corporate tariffs is
Such thing: a call with mobile on mobile subscribers of MTS
St.-Petersburg. Traditionally it more low, than a call on PTS. And so
The call to the subscriber of MTS to Moscow from Peter will be also more low, than on
PTS. Actually long-distance call turns out as a result, that in
MTS networks "mobile - mobile" are cheaper today, than same
Call from city phone. And such call the Petersburg subscriber
MTS can do not only to the Moscow subscriber, and still in 13
Regions under the same quotations.
- Why arrival to Petersburg has occurred now? In others
Regions you have appeared earlier, than in northern capital?
- Unfortunately, not all depends on us - it was required to receive
Licences, the permission, etc.
- Questions with Gossvyaznadzor are now settled?
- Yes, as soon as the necessary allowing have been received
Documents, we by accelerated tempo have started to build a network. It just
Has occupied very short term - half a year. For such huge
Cities as Peter, is much it seemed unreal.
- When physical persons, simple townspeople, learn about
Advantages of MTS?
- Soon enough. On December, 11th we will begin sales in ours
Offices and through a dealer network. As to tariffs, they
Too will be declared on December, 11th.
- How much today your offices in a city?
- In December five offices of MTS will be started. We will be also
To use already existing dealer infrastructure.
- Shops will be in the centre?
- Addresses of the centres which we open in December, - Foundry,
34, Nekrasov, 29, the Big prospectus on the Petrograd party,
2/1, the Moscow prospectus, 208, Big Sampsonievsky, 74. In
To their prospect there will be more than ten. Unfortunately, in the market
It has appeared not so many premises approaching on an arrangement, on
To logistics, on the area.
- That your way will force townspeople to change the predilections and
To come to you?
- Understand, the market developed because of the low purchasing
Abilities. It restrained is artificial a monopolist, which
Froze tariffs, froze the market, doing communication accessible
To narrow circle of elite. Let's take for comparison the middle
1998. Quantity of subscribers at Northwest GSM and at MTS
Was identical, they even have more, as they started
Earlier. But after crisis we actively have gone to the mass market.
Today at us 2,5 million subscribers, and all operators of Petersburg,
Together taken, serve 750 - 800 thousand. Even if we will make
The discount for that in Moscow a standard of living twice above, all
Equally subscribers in four-five times more.
- Concerning MTS joke even in KVN. National jokes, as
It is known, the best indicator of popularity.
- It is possible to consider, that MTS is the phenomenon in the country already
The social.
Uniqueness of the company that our subscriber can
To move on all roads of the European part of the country, to call in
In any regional cities, and there there will be a communication. And communication,
Accessible under the price. Certainly, the technical aspect is important,
The marketing party, but also social too. If three-four years
Back we spoke about narrow group of the population - succeeding people,
Strongly standing standing now our services use and
Schoolboys, and pensioners. Buy phones and to children, and old men,
And not only for a safety communication, and for dialogue. And that can
To be neobhodimee for the person?
- You are not frightened by Peter's known vigilance to
"To the Moscow intrusion"?
- First, we not "the Moscow intrusion", we federal
The operator, after all already MTS network works today in 26 areas
Russia. And in general, in my opinion, it is impossible to divide the country into the specific
Princedoms - Petersburg, Moscow or Novgorod. There is one
The country in which we work for each other.
Marina GONCHARENKO.
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//* an information Source: п п п п?п .ru (SPb), 5.12.01
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