Zapsibkombank plays and wins.
Zapsibkombank plays and wins.
Zapsibkombank has summed up the next advertising campaign on
To plastic cards. About it there was a speech last week on
Press conferences of president Zapsibkombanka Vladimir Yakushev.
This time at the action under the name "Play the map" was
Two features. According to Yakushev, it became regional. In it
All branches of bank and all holders of the plastic took part
Maps Zapsibkombanka in area territory. Other distinctive
Participation in draw became line and now, probably, a constant,
Cards not only system VISA, but also Eurocard/Mastercard,
Which basic member recently became Zapsibkombank.
The main success of the action - increase in volume of issue plastic
Maps, according to Yakushev, for 39 percent.
The statistics of bank tracing a situation with very first
Trading festival, shows, that interest to action
Grows, popularity of plastic calculations increases also.
Therefore the bank is not going to to refuse from put in pawn
Traditions.
The next draw most likely in the summer of next year.
In the summer, going to the holiday, many by right estimate
All conveniences of clearing settlements. Pleasant surprises and discounts still
More strengthen this effect.
This year Zapsibkombank for the period of campaign since July, 15th on 31
August used pjatidesjatiprotsentnye discounts at opening
Clients of plastic cards.
Discounts for the goods and services have established, by tradition, and partners
Bank, participants of the action, trading firms and the enterprises.
According to owners of cards, discounts is the most pleasant in
Similar actions. Other attractive moment -
Possibility to win. This time owners of the main prizes -
Permits in sanatorium "Siberia" - there were three participants from Tyumen,
New Urengoja and Salekhard.
Intermediate prizes have been played. And 25 owners
Plastic cards have received compensation for purchases from 250 roubles
To $390 (the established limit of $500), and purchase could be
It is made worldwide.
Next time, under Yakushev's promise, prizes there will be more, it
Does not exclude, after the economic gain miscalculation, possibility
Action carrying out on Christmas holidays. But most
Favorable time - summer when the bank marks the strong
Issue explosions.
According to Yakushev, cards Eurocard become in area not
Less popular, than VISA. Issue Eurocard comes nearer in
Bank to volumes of let out maps VISA.
With the big interest to the action northern cities, not were connected
Spoilt as Yakushev has told, similar actions. To
To example, in such cities, as Nadym New Urengoj, Iridescent,
Zapsibkombank is while unique commercial bank,
Emitting cards of the international payment systems.
In Tyumen productivity of the action each time above. And,
As Yakushev, belief in an economic gain of such campaigns has noted
It is multiplied.
Business activity and interest is shown on all
To directions - as from the clients receiving good
Discounts, from a position of the bank increasing issue and turns on
To card abacus, and also, from the firms-participants marking
Inflow of consumers.
This year the most active and popular firms,
Working with plastic cards Zapsibkombanka, are noted
Kvoliti Hotel "Tyumen", shopping centre "Passage", salon "Spirit",
Cafe-bar "п п я п ".
Oksana NOVIKOVA.
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//* an information Source: Siberian posad (Tyumen), 26.09.00
//* Reg. Nom. - 1100900122.53-------------------------------------------
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